Political Campaign Toolkit

 

What political parties who are innovating need is to see new ideas and tools up close. Here are some resources to get you started.

Global Standards for Political Parties. While every election system is different across the world, there are standards for successful political parties that can be followed and measures.

Political

Political Campaigning, West vs. East: Prepared for a political party briefing in Eastern Europe.

Highlights:

  • Example campaign lit pieces
  • Example TV ads mixed in — how to draw contrast with your opponent, but on issues
  • The way to go negative and not fall into personality politics
  • Why billboard are a waste of resources, and much more